Privacy Policy

This Privacy Policy describes how Equity Metrics collects and uses your personal information. We are committed to protecting your privacy and handling your data responsibly. This document outlines our practices regarding the collection, use, and protection of information when you access our website and utilize our resources on income inequality measurement, economic disparity analysis, and related educational materials.

Information We Collect

We collect information in various ways to provide you with a better experience and improve our services. The types of information we gather include:

• Personal identification information such as your name, email address, and contact details when you voluntarily submit forms or contact us directly
• Usage data including your IP address, browser type, pages visited, time spent on our site, and referring website through automatic tracking technologies
• Device information such as operating system, device type, and unique device identifiers when you access our platform
• Cookies and similar tracking technologies to enhance your browsing experience and analyze site performance
• Search queries and interactions with our content on Gini coefficients, B40-M40-T20 classifications, and Shared Prosperity Vision 2030 framework materials

How We Use Your Information

We use the information we collect for multiple purposes aligned with our mission to provide educational resources on economic disparity measurement in Malaysia:

• To deliver, maintain, and improve our website and services, ensuring optimal performance and user experience
• To personalize your experience and provide content relevant to your interests in income inequality research and Bumiputera economic participation
• To respond to your inquiries, process your requests, and provide customer support regarding our resources
• To analyze usage patterns and trends to understand how visitors interact with our content on economic metrics
• To send periodic updates, newsletters, and educational materials about income inequality topics and policy frameworks
• To comply with legal obligations and enforce our terms of service
• To detect and prevent fraudulent activity and other misuse of our platform

Your Rights and Choices

We respect your privacy rights and provide you with several options regarding your personal information:

• Access: You have the right to request access to the personal information we hold about you
• Correction: You can request correction of inaccurate or incomplete personal data
• Deletion: You may request deletion of your personal information, subject to certain legal and operational requirements
• Opt-out: You can opt out of receiving promotional emails and newsletters at any time by following the unsubscribe instructions in our communications
• Data Portability: You have the right to request your data in a portable format for transfer to other services
• Withdraw Consent: If you have provided consent for specific data processing, you may withdraw it at any time

To exercise any of these rights, please contact us using the information provided in the Contact Us section below. We will respond to your request within thirty days or as required by applicable law.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your browsing experience and gather analytics about how our platform is used. Cookies are small files stored on your device that help us remember your preferences and track site performance.

We use different types of cookies including essential cookies necessary for site functionality, performance cookies to analyze usage patterns, and preference cookies to remember your settings. You can control cookie preferences through your browser settings, though disabling certain cookies may affect site functionality. For detailed information about our cookie practices, please review our separate Cookie Policy.

Data Security

We implement appropriate technical, administrative, and physical security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our security practices include encryption of sensitive data, secure server infrastructure, and regular security assessments.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

Third-Party Links and Services

Our website may contain links to third-party websites and services that are not operated by us. This Privacy Policy applies only to our platform and does not cover the privacy practices of external websites or services. We encourage you to review the privacy policies of any third-party sites before providing your personal information or using their services.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on our website with a new “Last updated” date. Your continued use of our platform following such modifications constitutes your acceptance of the updated Privacy Policy. We recommend reviewing this policy periodically to stay informed about how we protect your information.